Selkire · Case Studies

Three businesses. One operator. Traceable results.

Case 01 · International Finance Consultancy

Built the CRM from zero. Shipped over $6M in pipeline.

Five-seat Salesforce in 2021 to a marketing-sourced pipeline engine of over $6M on HubSpot by 2026. Organization-wide rollout, revenue traceable to channel source.

Marketing-sourced pipeline
Shipped across tenure
Marketing deals YoY
More than doubled in a single year
Pipeline growth YoY
Marketing-sourced, year over year
Single-year pipeline
Marketing contribution, year two of rollout
  • Full HubSpot build replacing limited Salesforce
  • Owned platform across Marketing, Sales, and Service
  • Generated a 115% YoY increase in marketing-sourced deals
  • Lifecycle stages, MQL/SQL criteria, channel attribution
  • Organization-wide rollout — onboarded and trained
  • 600+ campaigns with sourced pipeline from email
Full case study↗
Mojo Painting
Case 02 · Mojo Painting Company · Phoenixville, PA

One painter, an 82% win rate, a founder who out-earned his W-2 in year one.

Zero ad spend. Twelve months. Thirty qualified opportunities tracked end-to-end. Website, search, CRM, and lead routing built by Selkire.

↗mojopaintingco.com
Localized pipeline
Tracked end-to-end, twelve months
Qualified opportunities
Tracked end-to-end in CRM
Deals won
5 lost · 2 still active
Win rate
Closed-won across the year
  • Full website build from scratch, mobile-first
  • SEO + GEO architecture around local intent
  • Page 1 organic search visibility · outranks every local competitor
  • CRM the owner opens on his phone
  • Lead routing that doesn't drop a call
Full case study↗
“Meetings were getting booked automatically, and the phones were ringing. Everything filled up consistently, the leads were qualified, and eventually I had more work than I could fit into the schedule.”
Sam Mayerhoff · Owner, Mojo Painting Company
Peekaboo Piercing
Case 03 · Peekaboo Piercing · Tampa, FL

A piercing studio that books itself.

Engineered an automated booking system that drove 164 paying appointments in year one with zero manual scheduling.

↗peekaboopiercing.com
Paying appointments
Year one, no ad spend
Avg / month
Steady from Q2 forward
Self-serve
Owners out of the calendar
Year two
Piercers + dedicated studio
Time saved / client
Intake to signed, stored, synced
Per 20-client event
Hours back, every event
Manual consent uploads
Auto-attached in HubSpot
Forms to fill
Replaces a Drive workflow
  • Website designed and built in HubSpot
  • HubSpot as the operating system for the business
  • Custom-developed ZIP-routed booking across ~25 ZIPs
  • Self-confirming scheduling, off the owners' plates
  • Regulated intake automated · signed consents auto-attached to HubSpot · ~10 min saved per client
Full case study↗
“The consent portal saves us ten minutes per client, which is huge. It's amazing. Plugs straight into our CRM and the entire consent workflow is automated now.”
Kourtney Fallon, MSN, APRN, CPNP · Co-owner, Peekaboo Piercing

One operator. CRM, SEO, lifecycle, and revenue systems built and shipped.

Extended Case Study Library↗