A piercing studio that books itself.
Two working moms running a medical ear-piercing studio across multiple service areas. The scheduling alone was a part-time job. Selkire built the website, implemented HubSpot as their operating system, and built the calendar infrastructure end-to-end, shipping scheduling on the tools that fit the size of the business at each stage: HubSpot meetings to start, then Calendly as the team grew, then a custom-developed booking system that routes every request across ~25 ZIP codes to the right provider once off-the-shelf tools couldn't keep up. Year one: 164 paying appointments, no manual scheduling. Year two: three piercers and a dedicated on-site studio.
Booked through the system in twelve months
Steady from Q2 forward, no ad spend
Owners stay out of the calendar
The live booking flow.
The studio serves roughly 25 ZIP codes across multiple provider zones. The scheduler reads the request, matches it to a service area, and books straight onto the correct provider's calendar. No triage, no back-and-forth.
The booker below is the real production system at book.peekaboopiercing.com. Pick a service, plug in a Tampa ZIP code, and watch it route.
164 paid bookings, all through one account.
Year one: 164 paid bookings funneled through a single HubSpot meetings account. Self-serve, self-confirming, and off the owners' plates so they could focus on the piercings instead of triaging the inbox.
Twelve months, no launch spike, no quiet stretch.
Bookings ramped through Q1 and held around fourteen a month from Q2 forward. No promo cycles, no paid traffic. The site does the selling, the scheduler handles the rest.
Straight from the HubSpot report summary.
I am pleased to recommend Selkire LLC — Agency Services, and specifically Elizabeth, for her outstanding work on our website and digital operations for Peekaboo Piercing (www.peekaboopiercing.com).
Elizabeth led development of our site in HubSpot and successfully consolidated multiple platforms into a single, cohesive system. She addressed our very complex scheduling needs by identifying and implementing a scheduling solution that routes appointments by ZIP code to the correct provider and service area. That routing logic was critical to our operations, and she executed it cleanly and reliably.
Throughout the engagement, her technical expertise, clear communication, and proactive problem-solving were evident. Projects were completed on time, with thoughtful documentation and training so our team can maintain the system.
I highly recommend Selkire LLC and Elizabeth to any organization needing dependable, technically strong agency services — especially for complex scheduling and HubSpot-based website work.
Regulated intake, off Google Drive, into one form.
Year one fixed the calendar. Year two we went after the paperwork, the part of a regulated medical practice that eats hours nobody bills for.
A client fills out one form. The signed consent PDF gets generated, attached to the right HubSpot contact, and the piercer gets pinged that the paperwork is done. Compliance checks happen in the background.
About 10 minutes back per client. At a 20-piercing event, that's three hours the owners get back. Every event. Forever.
Intake to signed, stored, synced
Hours back, every event
These auto-attach in HubSpot.
Replaces a multi-step Drive workflow
“The consent portal saves us ten minutes per client, which is huge. It's amazing. Plugs straight into our CRM and the entire consent workflow is automated now.”
- Website designed and built from the ground up in HubSpot
- HubSpot implemented as the operating system for the business
- Multiple disconnected tools consolidated into one system
- Service pages tuned for local intent
- Documentation and training so the team can run it
- Started on HubSpot meetings, moved to Calendly as the team grew
- Custom-developed booking system once off-the-shelf tools couldn't handle the routing
- ZIP-based routing to the correct provider and service area
- Self-serve booking reliable enough that the owners stopped triaging requests
- Regulated intake moved off Google Drive into a single form
- Signed consent PDF generated automatically on submission
- Consent doc auto-attached to the right HubSpot contact record
- Piercers notified the moment paperwork is complete
- Roughly 10 minutes back per client, every appointment
- 164 paying appointments in year one
- ~14 a month, steady from Q2 forward
- 100% self-serve scheduling
- Year two: grew to three piercers and a dedicated on-site studio
Next Case Study: Yours
A short call to understand the gaps, the systems behind them, and whether the work belongs in Selkire's hands.
If it's a fit, we go from there.
Prefer email? elizabeth@selkire.com