00Case Studies
Revenue you can measure.
Selkire builds the CRM governance, pipeline structures, and attribution systems that connect marketing spend directly to revenue data. A decade in practice, including a multi-year in-house tenure growing total deal volume 215% from a single HubSpot seat.
Total deal volume
Built from scratch
Marketing deals YoY
More than doubled
Meetings booked
100% self-serve bookings
Organic search
High-intent organic terms
ICase Index
Three operations, three pipelines, every number sourced from the CRM.
B2B Revenue Infrastructure
Multi-team CRM builds where marketing has to defend a pipeline number.Local Growth Systems
Owner-operated businesses where one system replaces a full back office.02 · Mojo Painting Company
One painter. 82% win rate. He out-earned his W-2 in year one.
Founder walked away from his W-2 inside year one and out-earned it.
Read studyDeals won
23
82%Win rate
30Qualified opps
+256%Direct traffic
+432%Organic search
03 · Peekaboo Piercing
Booking infrastructure from zero. 164 appointments.
One operator running a calendar that books itself, fourteen times a month.
Read studyFirst-year appts
164
$75Upfront deposit
100%Self-serve
+465%Organic search, Yr 1 → Yr 2
+478%Direct traffic, Yr 1 → Yr 2
IIOperating Philosophy
Marketing should produce a number a CEO can defend in a board meeting. Pipeline, meetings, search visibility, revenue closed.
Revenue Infrastructure
HubSpot from zero, pipeline structure built to pass an audit, and reporting your leadership team opens on Monday.Growth Visibility
SEO and GEO programs plus content systems that compound for years instead of expiring with the campaign calendar.Lifecycle Marketing
Segmentation, nurture, webinars, and lead magnets engineered to convert instead of decorating the calendar.IIIBook an intro call
Next Case Study: Yours
A short call to understand the gaps, the systems behind them, and whether the work belongs in Selkire's hands.
If it's a fit, we go from there.
Prefer email? elizabeth@selkire.com