00Case Studies · 2026

Revenue you can measure.

I build the CRM governance, pipeline structures, and attribution systems that connect marketing spend directly to revenue data. Ten years in, including a five-year tenure building a $6.2M enterprise pipeline from a single HubSpot seat.

Pipeline built

$0M+

Marketing deals YoY

Meetings booked

Google rank

ICase Index

Three operators, three pipelines, every number sourced from the CRM.

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International Finance Consultancy

Built the CRM from zero. Shipped a $6.2M pipeline.

$338K closed from marketing in a single year.

One painter. $80K of pipeline. He quit his job.

Founder walked away from his W-2 inside year one and out-earned it.

Booking infrastructure from zero. 164 appointments.

One operator running a calendar that books itself, fourteen times a month.

First-year appts

164

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IIOperating Philosophy

Marketing should produce a number a CEO can defend in a board meeting. Pipeline, meetings, ranked keywords, revenue closed. The rest is decoration.

Revenue Infrastructure

HubSpot from zero, pipeline structure built to pass an audit, and reporting your leadership team opens on Monday.

Growth Visibility

SEO and GEO programs plus content systems that compound for years instead of expiring with the campaign calendar.

Lifecycle Marketing

Segmentation, nurture, webinars, and lead magnets engineered to convert instead of decorating the calendar.

IIIBook an intro call

Your numbers, next.

Fifteen minutes to see if we're a fit. Tell me what's broken, what you've tried, and what good would look like. No screen-shares of your CRM, no live audits, no scoping on the fly — if it's a match, the real work happens in a paid working session after.

Prefer email? elizabeth@selkire.com