00Case Studies

Revenue you can measure.

Selkire builds the CRM governance, pipeline structures, and attribution systems that connect marketing spend directly to revenue data. A decade in practice, including a multi-year in-house tenure building over $6M in pipeline from a single HubSpot seat.

Marketing pipeline built
Marketing deals YoY
Meetings booked
Organic search
ICase Index

Three operations, three pipelines, every number sourced from the CRM.

01
International Finance Consultancy

Built the CRM from zero. Shipped over $6M in marketing-sourced pipeline.

Marketing-sourced deals more than doubled year over year.

Marketing pipeline
Over $6M
Read study
02
Mojo Painting Company

One painter. 82% win rate. He out-earned his W-2 in year one.

Founder walked away from his W-2 inside year one and out-earned it.

Deals won
23
Read study
03
Peekaboo Piercing

Booking infrastructure from zero. 164 appointments.

One operator running a calendar that books itself, fourteen times a month.

100%Self-serve
10 minSaved / client
0Manual uploads
First-year appts
164
Read study
IIOperating Philosophy

Marketing should produce a number a CEO can defend in a board meeting. Pipeline, meetings, search visibility, revenue closed.

Revenue Infrastructure
HubSpot from zero, pipeline structure built to pass an audit, and reporting your leadership team opens on Monday.
Growth Visibility
SEO and GEO programs plus content systems that compound for years instead of expiring with the campaign calendar.
Lifecycle Marketing
Segmentation, nurture, webinars, and lead magnets engineered to convert instead of decorating the calendar.
IIIBook an intro call

Next Case Study: Yours

A short call to understand the gaps, the systems behind them, and whether the work belongs in Selkire's hands.

If it's a fit, we go from there.

Prefer email? elizabeth@selkire.com