One painter, $111K+ of pipeline, a founder who quit his day job.
One painter, zero ad spend, over $111K of qualified pipeline in twelve months and $80K of it closed-won. The founder walked away from his W-2 and now out-earns it swinging a brush. Website, search, CRM, and lead routing all built by me.
Qualified opportunities, tracked in CRM
The majority of pipeline closed
#1 for ‘Phoenixville Painter’, plus first-page rankings across multiple surrounding towns
$80K closed-won, nearly 4x over closed-lost.
When the lead infrastructure works, the deal stages tell the story without commentary. Twenty-nine qualified deals moved through the pipeline end to end with no leakage and the rest still working.
- On Horizon
- 2
- Closed Won
- 23
- Closed Lost
- 5
- Full site rebuild from scratch
- Service + location pages tuned for intent
- Conversion-focused layouts, top to bottom
- Mobile-first booking flow
- SEO + GEO architecture built around local intent
- #1 on Google for ‘Phoenixville Painter’
- First-page rankings across multiple location pages in the surrounding towns
- Blog + authority content engine that compounds month over month
- CRM the owner opens on his phone
- 29 qualified deals tracked end-to-end
- Lead routing that doesn't drop a call
- Inbound volume the founder had to throttle
The phone started ringing consistently, the leads were qualified, and eventually I had more work than I could fit into the schedule.
Within a year his only problem was fitting every booked job into the calendar.
Build the numbers next.
A short call to understand the gaps, the systems behind them, and whether the work belongs in my hands.
If it's a fit, we move into a paid working session from there.
Prefer email? elizabeth@selkire.com