Case 02Mojo Painting Company · Phoenixville, PA

One painter, an 82% win rate, a founder who out-earned his W-2 in year one.

One painter, zero ad spend, thirty qualified opportunities tracked end-to-end in twelve months. The founder walked away from his W-2 and now out-earns it. Website, search, CRM, and lead routing all built by Selkire.

Engagement

12 months · ongoing

Industry

Local services / home improvement

Scope

Website · SEO/GEO · CRM

Status

Active

01Year one

01Localized pipeline

Tracked end-to-end in twelve months

02Qualified opportunities

Tracked end-to-end in the CRM

03Deals won

Closed-won, the majority of pipeline

04Win rate

23 won · 5 lost · 2 still active

02Pipeline by Stage

Twenty-three wins, more than four times the losses.

Thirty qualified opportunities moved through the pipeline end to end with no leakage. Two are still active.

On Horizon: 2
Closed Won: 23
Closed Lost: 5

03What Selkire built

Website

Full site build from scratch
Service + location pages tuned for intent
Conversion-focused layouts, top to bottom
Mobile-first booking flow

SEO + GEO architecture built around local intent
Page 1 organic search visibility
First-page rankings across multiple location pages in the surrounding towns
Blog + authority content engine that compounds month over month

Operations

CRM the owner opens on his phone
30 qualified opportunities tracked end-to-end
Lead routing that doesn't drop a call
Inbound volume the founder had to throttle

04Receipts

Straight from the CRM and the search results page.

HubSpot dashboard showing $91.86K total deal amount and $3.06K average per deal for Mojo Painting Company — $91,849 in localized pipeline across 30 qualified opportunities — averaging $3,060 per deal.

Google search results for 'phoenixville painter' showing Mojo Painting Company on page one of organic results — Page 1 organic search visibility on the highest-intent local term in the market.

05In his words

“

Meetings were getting booked automatically, and the phones were ringing. Everything filled up consistently, the leads were qualified, and eventually I had more work than I could fit into the schedule.

Sam MayerhoffOwner & founder, Mojo Painting Company

Within a year his only problem was fitting every booked job into the calendar.

→Book an intro call

Next Case Study: Yours

A short call to understand the gaps, the systems behind them, and whether the work belongs in Selkire's hands.

If it's a fit, we go from there.

Prefer email? elizabeth@selkire.com