00About

Selkire is Elizabeth Schirk.

Ten years building CRM systems, reporting, and pipeline infrastructure across finance, SaaS, and local service businesses. Selkire focuses on strategy, systems, and measurable growth.

01Practice
Revenue Infrastructure

HubSpot from zero, CRM governance, pipeline structure, automation, and reporting your leadership team reads on a Monday.

Growth Visibility

SEO and GEO programs plus content systems built to compound for years instead of expiring with the quarterly campaign.

Lifecycle Marketing

Segmentation, nurture, webinars, and lead magnets engineered to convert instead of decorating the calendar.

Advisory

Quarterly reviews and executive guidance on the strategic work that keeps growth defensible to a board.

02Career
  1. 2021 to 2026
    RevOps + Marketing Systems · International Finance Consultancy

    Built HubSpot from zero. $6.2M+ net-new pipeline. 100+ users onboarded. Leadership dashboards that get opened.

  2. 2019 to 2021
    Marketing Systems · Zuppler

    Editorial calendar, automation, 40+ campaigns, SEO + content engine.

  3. 2015 to 2017
    Marketing + Growth · iQ media, Datavard, CoreDial

    Content systems, HubSpot administration, lead gen, event programs.

03Credentials
HubSpot · Marketing HubHubSpot · Revenue OperationsHubSpot · SEOHubSpot · Email MarketingHubSpot · Content MarketingHubSpot · Digital MarketingB.S. · Penn State
04Book an intro call

Build the numbers next.

A short call to understand the gaps, the systems behind them, and whether the work belongs in my hands.

If it's a fit, we move into a paid working session from there.

Prefer email? elizabeth@selkire.com