Case 02Mojo Painting Company · Phoenixville, PA
One painter, an 82% win rate, a founder who out-earned his W-2 in year one.
Engagement
12 months · ongoing
Industry
Local services / home improvement
Scope
Website · SEO/GEO · CRM
Status
Active
01Year one
01Organic-sourced pipeline
No paid acquisition in twelve months
02Qualified opportunities
Tracked end-to-end in the CRM
03Deals won
Closed-won across the year
04Win rate
23 won · 5 lost · 2 still active
05Direct traffic
328 sessions, first year
06Organic search
101 sessions, first year
02Pipeline by Stage
Twenty-three wins, more than four times the losses.
Thirty qualified opportunities moved through the pipeline end to end with no leakage. Two are still active.
- On Horizon
- 2
- Closed Won
- 23
- Closed Lost
- 5
03What Selkire built
Website
- Full site build from scratch
- Service + location pages tuned for intent
- Conversion-focused layouts, top to bottom
- Mobile-first booking flow
Search
- SEO + GEO architecture built around local intent
- Page 1 organic search visibility
- First-page rankings across multiple location pages in the surrounding towns
- Blog + authority content engine that compounds month over month
Operations
- CRM the owner opens on his phone
- 30 qualified opportunities tracked end-to-end
- Lead routing that doesn't drop a call
- Inbound volume the founder had to throttle
04Receipts
Straight from the search results page.
Google · “phoenixville painter”
Organic · Page 1
05In his words
Meetings were getting booked automatically, and the phones were ringing. Everything filled up consistently, the leads were qualified, and eventually I had more work than I could fit into the schedule.
Within a year his only problem was fitting every booked job into the calendar.